Design, Form, and Chaos by Paul Rand (English) Hardcover Book

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Design, Form, and Chaos

by Paul Rand

"To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."—Stephen Heller (1993)

FORMAT Hardcover LANGUAGE English CONDITION Brand New

Publisher Description

"To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." —Stephen Heller (1993)

Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional. 

Author Biography

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

Review

"Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old-classic and modern-lived together in the same work."-Steven Heller -- Steven Heller

Review Quote

"Paul Rand was an advocate for

Details ISBN0300230915 Author Paul Rand Pages 240 Publisher Yale University Press Year 2017 ISBN-10 0300230915 ISBN-13 9780300230918 Format Hardcover Imprint Yale University Press Place of Publication New Haven Country of Publication United States Illustrations 70 color + 55 b-w illus. Media Book Replaces 9780300055535 DEWEY 741.6 Language English NZ Release Date 2017-10-03 US Release Date 2017-10-03 Publication Date 2017-10-03 UK Release Date 2017-10-03 Audience General AU Release Date 2017-10-02

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TheNile_Item_ID:129402727;
  • Condition: Brand new
  • ISBN-13: 9780300230918
  • Publication Year: 2017
  • Format: Hardcover
  • Language: English
  • Book Title: Design, Form, and Chaos
  • Item Height: 260mm
  • Author: Paul Rand
  • Publisher: Yale University Press
  • Topic: Writing
  • Item Width: 195mm
  • Item Weight: 1022g
  • Number of Pages: 240 Pages

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